For the Dutch Carbon Conversations I made this Brand Style Guide. I already did some work for them but their branding was kind of all over the place. This made it harder for me to work for them. So I took the initiative to make a brand guide for them. A brand guide consists of at least six elements: The Story, The Logo, The Colours, Typography, Images and tone of voice. We discussed all these items and made a comprehensive Brand Style Guide which you can download and read by clicking on the link below.